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Tracking user data in Intercom Tracking user data in Intercom A guide to how standard and custom data attributes work in Intercom. We store three types of data about your users: Standard data attributes a default set of data we already have about your users. Custom data attributes data you send us about your users.
Note: You can also use custom user attributes as qualification data. Events data that records specific actions users take in your app.
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Phone number lead's phone number. Web sessions the number of times a user has visited your site or app. Last seen the last day a user visited your site or app. First seen the first day a user visited your site or app.
Signed up the day a user first signed up for your product. Last contacted the date you or a teammate last contacted a user.
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Last heard from the last day a user contacted you via message or email. Last opened email the date your user most recently opened an email. Last clicked on link in email the date your user most recently clicked on a link in an email. Twitter followers the number of Twitter followers a user has.
Unsubscribed from emails when a user unsubscribes from an email from your team. OS the continue reading system a person is using.
Browser language the language set by the browser a person is using. Browser version the precise version of the browser a person is using. Language override a preferred language setting for a person.
Pro tip: Standard data attributes are case sensitive, for the exact syntax you should use when sending this data into Intercom, check out our app for tracking dating stats hub. Filtering standard user attributes Now, armed with this data you can quickly filter your user base to answer questions, such as: Who signed up in the last week? Who signed up once but never returned? What users on the free plan are yet to upgrade?
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How many users have more than Twitter followers? Who was using regularly up until a month ago, and then quit? You can combine as many complex filters as you like and send targeted auto messages based on these filters.
For example if a new user signs up, or logs in today that will get updated automatically in the list.
Send custom data attributes to Intercom Intercom lets you send custom attributes about your users and these will all show in your user list too. Custom data attributes are information you send us about your users, like how many times they've purchased an item from your store, how many projects they have, or what plan they're on.
For example, if you have a music sharing app, you could send us over the number of songs a user has played, or how many followers they have.
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Note: You can send us over whatever attributes you want to better understand your customers, and it will all show in Intercom. You cannot create app for tracking dating stats attributes with the same name as a standard attribute.
Filtering custom data attributes You can apply filters based on custom data attributes, the same way you would with standard data attributes. Using custom attributes to qualify your users Qualification data is a special set of attributes you can update in your customer profiles as you qualify them.
Once you've set this up, you can get our bot, Operator to automatically qualify your leads for youand your teammates can manually add qualification data to your lead and customer profile as they qualify them. Ready to get going with custom user attributes? You can learn how to send custom attributes to Intercom, create descriptions for them, archive them and more here.
Events You can send events to Intercom, to record whenever users take specific actions in your product. source
Events record the first and last time a user does something and the total amount of times they do something. For example, you can see the first time users clicked on a particular page, or when they most recently purchased an item.
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Events will show in your user list, and you can filter them to answer questions like: Are users visiting the same product page a lot recently? Have they used the export feature a bunch of times?
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Ready to get going with events? You can learn how to send events to Intercom, along with metadata about those events here. Export your user data You can quickly and easily export your user data out of Intercom.
Here's how to do that.
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