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Accuracy of geographically targeted internet advertisements on Google AdWords for recruitment in a randomized trial. They offer the potential to recruit from targeted control areas in cluster randomized controlled trials RCTsbut little is known about the feasibility of accurately targeting ads by location and comparing with control areas.
METHODS: Based on previous use of online cognitive behavioral therapy for depression and population size, we purposively selected 16 of the British postcode areas and randomized them to three intervention and one do-nothing control arms. Two intervention arms included use of location-targeted AdWords, and we compared these with the do-nothing control arm.
We did not raise the visibility of our research website to normal Web searches.
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Users who clicked on the ad were directed to our project website, which collected the computer Internet protocol IP address, date, and time. Visitors were asked for their postcode area and to complete the Patient Health Questionnaire depression. They were then offered links to several online depression resources. https://mulibrok.icu/list12/adult-dating-how-to-get-a-woman-2615.php
Google Analytics largely uses IP methods to estimate location, but AdWords uses additional information. We compared locations assessed by 1 Analytics, and 2 as self-identified by users.
There were few site visits except through AdWord click-throughs. Both methods of location assessment agreed there was little contamination of control areas.
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According to Analytics, However, according to user-stated postcodes, only Both location assessments suggested most leakage from the intervention arms was to nearby postcode areas. Analytics data differed from postcodes reported by participants. Analytics agreed with our assessment that, overall, one-third were wrongly targeted by AdWords.
There appeared little evidence that people who bothered to give their postcode did not answer truthfully.
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